FOR CREATIVE PROFESSIONALS


New Training Reveals, How To Help Your Clients Find Connection With Their Audience & Become Indispensable.

This is how you become a valuable business partner instead of a creative "supplier."


BRUCE WHITE

From the desk of Bruce White.

Vancouver, Canada.

Dear Friends,

 

If you want to add a complete productized service to your creative business TODAY...

 

One that allows you to step into a higher-value consulting role, drive more revenue, and optimize your time solving more valuable problems for your clients...

 

But, you're a second-guesser - a look-before-you-leaper - someone who wants to know the answers to the questions before getting in the room - this will be the most complete and detailed Sprint training you'll ever discover.

But First, A Disclaimer

Before we go further, let me make something abundantly clear: 

 

The consulting process I outline in this training doesn't change between clients but the results, the decisions, and the next steps are always custom to the client.

 

You get all the benefits of a productized service but you don't have to sacrifice the creative to do it.

 

It's working great for me and my clients, and I believe it can help you, too.

 

But I’m not suggesting that everyone (or anyone) who reads this is going to have thousands of dollars in effortless revenue fall at their feet.

 

You gotta deliver more value to become more valuable.

 

With that understood, let me jump right in and show you ...

Exactly What You're Getting:

First of all, this isn't like any "strategy" training you've ever taken.

 

It's not packed with repetitive "Start with Why" psychology or generic "discovery" questions fluff.

 

And, it's not just some PDF filled with headlines linked to a couple of videos containing no real answers to the 'details' questions.

 

It's a step-by-step process, the software to use, the scripts, the slides, the timers, the facilitator's instructions, every battle-tested tactic you need to know so that you can deploy this Sprint with your clients right now.

 

And it's easy to deploy.

 

At 32 videos and over 8 hours of instruction, you can finish the training in a day and then come back to each and every step, exercise, or script for refreshers when you need them.

And It's MORE Than JUST The Strategy Sprint For Your Customers

See, before teaching you how to run the Sprint, I'm going to show you how you can use the same system to uncover and validate your own unique, profitable, and enjoyable niche.

 

Module one is dedicated entirely to your own niche, including the Trello boards, explanations and exercises you'll need to uncover a profitable niche.

 

After that, I'm going into deep detail on how to run the Data-Driven Niche Decisions Sprint for your clients.

 

What to do before the Sprint, who to invite, the emails to send, the software you'll need (and how to get a consultant's license to the software, free), the scripts, the keynote, the presenter's note, the whole shebang!

 

So like I said, there's more to this training than "just" a pre-configured client workshop. 

 

Here's a fraction of what you're getting...

  • The six-step exercise (+ Trello Board Template) to uncover the right service your client should specialize in.

  • How to get a Consultant's Subscription to our preferred digital whiteboard and online collaboration system, FREE.

  • How to eliminate ""Imposter Syndrome" forever and have prospects applying to work with you, and not the other way around.

  • An easy three-step exercise to run with your clients to go beyond what they're offering and uncover their prospect's REAL MOTIVATIONS.

  • What specific things to listen for when researching your clients' audiences.

  • A proven process to categorize your voice of customer research into bite-sized, emotion-based chunks for deploying in messaging and sales materials — works for you AND your clients!

  • Step-by-step scripts, timers, and instructions inside the Presenter's notes so you can run your entire online Sprint from the included Keynote.

  • TODAY: Write your own niche statement that leaves no doubt as to your ideal and most valuable audience.

  • The complete importable Data-Driven Niche Decisions Sprint whiteboard Canvas, ready to import and deploy in your account.

  • The included Trello exercises that will become the absolute centre of brand messaging and audience understanding moving forward.

  • The demographic and psychographic characteristics your client's audience needs to have to ENSURE they're profitable and enjoyable for them to work with.

  • How to use "Nice to Have" client characteristics to tip the scale between good clients and clients who just look good.​

  • How and why to rely on data-driven research techniques for every Niche (and brand) decision you make.

  • The four places you MUST go to be a "fly-on-the-wall" when prospects are discussing problems and solutions without interrupting them.

And that's really just the tip of the iceberg...

 

This training is over 8 hours of instruction and it is PACKED with valuable content in every single video.

 

But you know what you'll really love?

The Simple "Voice of Customer" Research Technique That Lets You Access Literally Millions of Voices, All Telling You What They Want, In Their Own Words!

Listen. I know how many "training's" there are out there to help you sell "strategy" to your clients.

 

And, I know they all start with an expectation that the client knows their own business.

 

Here's the thing. Your client needs your help precisely because they don't know their audience, their message, their value and they don't realize that a new design, or website, or marketing campaign NEEDS all of these things simply to work.

 

I've seen hundreds of amazing designs, ad campaigns, web properties, and all sorts of creative magnificence fail because, even with the best of intentions, clients didn't know their market.
 

And that's why we begin with uncovering exactly what their audience wants — their problems and agitations, and how they think about the solutions (or lack thereof). 

 

In their own words. Without surveys. And without interviews.

 

When you uncover this, two things will happen.

 

First, you'll solidify your value to the client by delivering exactly the strategic decision foundation their previous "suppliers" skipped.

 

And second, you'll finish with more than just guesswork, but the actual knowledge required to make your creative service a success.

 

This is vital because it sets you up for becoming the trusted creative partner for everything your client does in the future and gives you the understanding to set goals that benefit the right audience (their marketplace). 

 

The next thing you'll notice is:

 

You'll have a brand asset dedicated to what your client's market is looking for, how they're feeling about it, and what they want to happen... 

 

...which you and your client can build upon to maintain true market empathy and competitive advantage for as long as you work with their account. 
 

And you can produce this research in under an hour, without surveys or interviews of any kind, and all from the comfort of your laptop.

 

I'll show you where to look, what to look for, and where to put it for use in the Sprint.

And, Did I Mention This Process Is Introvert Proof?

Yes, you heard that right. All of our Sprints were developed by a level 9-billion introvert. Me.

 

No matter how much experience I have or how prepared I feel, my personality plans for every eventuality :-)

 

If you can read, you can run this Sprint.

 

I've created the slides in such a way that, until you're comfortable, you can literally read your way through the entire Sprint using the presenter's notes and following the included timing prompts.

If You Want To Add Productized Sprints To Your Creative Business To Increase Your Value To Your Clients.​ Yes, This Is For You.

You've dreamed of the ease and profitability available from productizing services in your creative agency but, you've resisted productizing for fear of sacrificing the creative.

 

This kit is for you if:

  • You’re a creative professional who wants to bring in a step-by-step sprint process that can be rapidly launched (like building a SaaS but without the heavy investment and risk) so you can attract higher-paying clients by the dozen.

  • You’re a big agency creative professional who is launching on your own – and you don’t want to smear your good reputation with cheap, nickel and dime projects.

  • You want to tap the difference-making power of becoming a valued partner to your clients, but don’t want to find yourself stuck in a management consulting role.

  • You're a driven creative who wants to increase your revenue without compromising your craft.

Here's What To Do Next:

The "cost" of this training is $197 ($97 for a limited time), and you get access to the whole thing instantly in a secure online classroom.

 

It's delivered in four video-based modules over 32 different videos and more than 8 hours of instruction. 

 

Because people learn in different ways, you’ll also find a text version so you can watch, or read the course content whenever and from wherever you like. 

 

I'll show you how to get your Consultant's License to our preferred Whiteboard Collaboration Software in module one so you can hit the ground running.

 

You'll also find links to importable templates, the Sprint Canvas, the keynote with the complete script and links to any external reading and additional helpful information.

 

As soon as you place your order, you'll get an automated receipt with a username and password to login in your email.

 

You can access the entire training anywhere, immediately, without having to wait for weekly rollout.

 

My goal is for you to be able to advertise this Sprint to your clients and deliver it with confidence the moment you finish the training.

  • Discover your client's ideal product/service opportunity.

  • Find out the exact prospect you can get the most significant results for, the fastest, and with the least amount of stress.

  • Uncover their exact struggles, pains, and desires... in their own words, without surveys, and without interviews.

  • Get a 10 User, 25 Guest Subscription to our preferred online whiteboard / collaboration software absolutely free.

  • Work through the included Trello boards and exercises to develop brand assets to help you drive all future brand and product decisions.

  • Follow the step-by-step Sprint, exercises, & templates to run Niche Decisions Sprints for your clients.

  • Develop the most enjoyable, simple, valuable, and exciting work you can specialize in.

  • Get access for life, come back for a refresher whenever you like.

Oh, and in case you're wondering...

There Is No Catch!

I realize this is inexpensive for a complete, done-for-you productized service ...so you might wonder what the "catch" is.

 

And I know there are some websites out there that offer you a great deal on something but then they stick you in some program that charges your card every month.

 

This isn't one of them.

 

There's NO hidden "continuity program" you have to try or anything even remotely like that.

 

I'm literally giving you this entire training, for $197 ONLY $97 UNTIL THE COUNTDOWN BELOW HITS ZERO, as a means of demonstrating real value.

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My hope is that you'll love it and this will be the start of a fun and valuable business relationship for years to come.

 

But with all that said, there is ONE thing to keep in mind:

Time Is Of The Essence.

In many cases, I break even or take a loss when selling this training at this price.

 

It can cost over $100.00 in advertising expense to gain one new member.

 

So why would I do that?

 

Simple.

 

I'm making this offer with the idea that you'll be so impressed with the simplicity and value of running this Sprint for your clients that you'll want to add more Sprints to your creative business in the future.

 

I'm betting that you'll enjoy the training so much, you'll ask me to show you how to offer strategy Sprints across your client's entire business lifecycle.

 

Pretty straightforward.

 

Anyway - with all of that said, this is a limited offer.

 

Oh - did I mention...

You're Going To Uncover Your Own Unique, Profitable, & Enjoyable Niche First!

During this training, I'll walk you through exactly how to discover your most valuable products and services from the perspective of your audience.

 

I'll explain the audience research techniques, specifically from your perspective.

 

I'll cover the user characteristics exercises and how to understand "context" and the massive perspective change it can generate.

 

I'll even tell you exactly how to write your niche statement using everything we decide in the process.

 

And you'll do this first before beginning the Sprint training. I want you to know exactly who you're targeting before you begin selling the Sprint.

 

And in case you're wondering ...

 

Yes.

 

Of course there's a money-back guarantee.

You Are Protected By Our Curiously Simple, Unconditional Money Back Guarantee:

You must be absolutely convinced that The Ultimate Niche Kit will help you plot your path, understand your clients' real motivations, and develop your unique niche or just let us know within 30 days and we’ll refund your entire purchase price.

 

Considering all you get, this price is chicken feed. Swarms of kids pay more than that every week towards a degree in philosophy! Just one Sprint can return you more than ten times your investment.

 

You do the math.

This Is Truly A Limited Offer At This Price So Claim Your Spot Now Before It Increases.

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Thanks for taking the time to read this letter and I look forward to speaking with you soon.

 

Sincerely,

Bruce White

Founder - Brand Sprint Academy

 

 

P.S. In case you're one of those people (like me) who just skip to the end of the letter, here's the deal:

 

I'm offering you a 4 Module, 32 video training that outlines how to run a client niche sprint with no additional staff, inventory, or other expenses required!

 

The training is $197 ONLY $97 for a limited time.

 

I'm also walking you through the entire process from your internal perspective to develop your own unique, profitable, & enjoyable niche that you can jump out of bed for every morning.

 

(Don't worry - the process is super simple and you'll finish with your niche (and niche statement) fleshed out and ready for action as well as an audience-research asset that you'll maintain and use for the life of your business!)

 

What's important about this is it doesn't rely on any "market pressures" or competition, it works purely through what you want to do, who you like to work with, and what you're most profitable with. (Which, in my experience, works much better.)

 

This is a very limited offer because it's a marketing test.

 

There is no "catch" to this offer. You will not be signing up for any "trial" to some monthly program or anything like that.

 

In fact, if you don't like the training let me know within 30 days and I'll give you your money back.

and claim your copy before the timer hits zero. You won't regret it.​

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