Find Your Niche. Solve More Valuable Problems.

It's a catch 22: You're taking every job that comes your way, you're struggling to stand out and generate leads but you're afraid niching will lose you clients or leave money on the table.


I get it. I made this video course & book for you.

Complete Video Course (+Book) ABSOLUTELY FREE!

Taking every job that comes along will only leave you stretched thin and running from one fire to the next.

And when you need to scale, you can’t. Because you're working every waking minute and you’re all out of hours. 


So you’re stuck. Client to client, project to project. You’re not self-employed, you've just got yourself a hundred bosses instead of having only one.

Know your most valuable activities, for you and for your clients.

If you carve out the exact work you love to do, and you research the exact value your prospects are looking for, their struggles, pains, and desires...


You can build your business to deliver only that, creating systems & processes that let you do less, but higher-value work, for you and your clients.

It's time to stake your claim as the go-to expert​.

When you stop being a generalist, you can begin growing revenue and reduce your businesses risk of failure. 


You can leverage your time to grow your business the way you want without having to take every client that comes your way.


Once you hone your experience on serving just one niche, you become more valuable as a business and increase trust from customers.

Reduce competition

By defining and reducing the number of people you're targeting, you also eliminate competition from businesses that don’t offer specific products or services for your niche market.

Become a master

The fewer things you have to offer, the fewer things you have to develop expertise in, the easier it is to learn more than anyone else about what you do. And gain the confidence that goes with it!

Build relationship value

People want to work with creatives that are engaged with their problems. If your market is everyone, it's impossible to connect on a personal level. They don’t care what you do. They care that you care about solving their problems.


What's Included?


    Your niche is not an industry or any sort of vertical.

    The secret is to uncover the unique "Sweet Spot" between what you're incredible at doing, what you love to do, and what your audience is screaming out for.


    Reframe the client/prospect value proposition

    Reverse the dynamic and have prospects apply to work with you, and not the other way around. Instead of going out and “offering” services to everyone, identify the exact people who have the greatest potential to experience the outcome you promise.


    Understand and focus your ideal market

    Do the research to develop a circumstance where you’re absolutely loving your work.  Begin contributing to the global economic, social, and cultural growth by producing meaningful creative that moves the needle for your clients and that you walk away from feeling totally fulfilled.


    If you know you need to niche but you're worried about losing clients or leaving money on the table, this program is for you.

    We know how tiring it is when people treat your service like it’s a commodity and ask you, “How much is this gonna cost me?”  before they even know your name. I made this for:

    • Creative Professionals wanting to step up to a higher-value client roster.

    • Perfectionists who keep working until the project’s right but struggle charging for every minute spent.

    • Driven creatives who want to increase your revenue without compromising your craft.

    • Entrepreneurs who want to break away from the generic agency model and fire those clients who treat ideas and creative executions like widgets that can be made more cheaply elsewhere.

    In case you're wondering, there is no catch.

    I realize this seems like an amazing deal for FREE you might wonder what the "catch" is.


    And I know there are some websites out there that offer you a great deal on something but then they stick you in some program that charges your card every month.


    This isn't one of them.


    There's NO hidden "continuity program" you have to try or anything even remotely like that


    I'm literally giving you this entire book and video course for FREE, as a means of "putting my best foot forward" and demonstrating real value.


    My hope is that I can help you launch your niche and contribute to my mission of restoring the value that creative rightfully deserves in business.

    But, time is of the essence.

    I'm obviously taking a loss by advertising this book for FREE.


    So why would I do that?




    I'm making this offer with the idea that you'll be very impressed with what I'm giving you today, and you'll want me to help you scale your business in the future.


    I'm betting that you'll get so much value from this book that you'll ask me to teach you how to run Sprints for your clients.


    Pretty straightforward.


    Anyway - with all of that said, this is a limited offer.


    Oh - one more thing...


    You're Also Getting A Bonus Nine Video Course, Exercises, Templates & Instructions Where I Lead You Through The Entire Process Of Uncovering Your Unique Niche

    During this training, I'll walk you through exactly how to uncover your unique, profitable, enjoyable niche.


    I'll explain the data-driven research techniques.


    I'll show you how to use the included Trello boards to build a data-driven foundation for your niche decisions AND produce a lifetime brand asset in the process.


    I'll cover how to discover detailed 'voice-of-customer' insights without running a single survey or interview.


    I'll even tell you exactly how to write your niche statement using everything we decide in the process.


    This is literally an in-depth video training course showing you how to deploy everything in the book.


    And there's no charge for it. I want you to have this as my gift for checking out the book.


    A strategic guide to help you uncover your exact prospect, their needs, and your niche opportunities.


    • Discover your ideal product/service opportunity.

    • Find out the exact prospect you can get the most significant results for, the fastest, and with the least amount of stress.

    • Uncover their exact struggles, pains, and desires... in their own words, without surveys, and without interviews.

    • Work through the included Trello boards and exercises to develop brand assets to help you drive all future brand and product decisions.

    • Follow the bonus step-by-step video course, exercises, & templates to uncover your unique niche with video instructions.

    • Develop the most enjoyable, simple, valuable, and exciting work you can specialize in.

    • Access for life.

    The program is ABSOLUTELY FREE, and you get it instantly as a PDF and online course!


    $47  FREE

    Frequently Asked Questions

    Courses vs Kits, what’s the difference?

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    Why do you keep mentioning "Data-Driven"?

    I'm in! How do I pay?