People buy from people they trust.

 

But nobody buys unless you can eliminate the 'status-quo' option.

 

To create effective brand messaging, you have to achieve both.

$597

Includes lifetime access & all future updates.

Fundamentally, brand messaging is about creating the necessary urgency in our prospect’s mind to change. 

 

The Messaging Sprint Kit will teach you how to do exactly that.

For your brand. And for your clients'.

Customers are becoming harder to reach, and gaining their trust is more difficult even if you do reach them.

 

And, unless you’re selling cancer treatment, the majority of your prospects either don’t have, or don’t know they have a problem.

 

They may be doing okay, and just want to get better. 

 

That’s not a big hole-in-the-head problem. That's certainly not a reason to rock the boat. That’s just business.

The biggest mistake most brands make when they try to create messaging is that they immediately think their direct competitors are the main threat to their business.

 

And that messaging approach is based on the old, “broken leg” metaphor.

 

So, the idea is that you’re treating your prospect’s pain like a doctor who’s treating a broken leg, which sounds like, “Okay, you’re suffering this problem. Here's how we solve it. Here's why we're better than the others.”

 

But that only works with the very low-hanging fruit. The people who have a problem that’s so glaring that our, “we have the cure” messaging is a no-brainer.

 

Here’s where the “broken leg” metaphor falls apart: 

 

Most people simply aren’t experiencing any real pain.

On the scale of unbearable suffering to absolute perfection, most people exist in a range they would describe as “basically OK.”

 

And, they assume that any change to their 'status-quo' will not make a big enough difference to the bottom line.

 

Or worse, it risks making things worse. So, they decide to not decide. They’ll “think about it.”

 

If you want to help your clients to grow their brands beyond just prescribing pain pills to injured people.

 

If you want to help them develop some passion around their products, services, or brand, whether they’re selling a healthier lifestyle or enterprise software, we need to eliminate that decision. 

 

But we can’t do that by talking about pain.

There's a better way.

See, the reality is, the threat we need to defeat is actually the Status Quo.

 

In fact, if we were to ask a room full of salespeople what the number one reason was that they lose a deal, invariably, it's not competitors. It's not that they lost to someone else, it's that the prospect decided not to act at all.

 

So, it boils down to people not thinking they have a big enough problem to risk rocking the boat by making a change.

 

If we really want to make our markets change, and do the same for our clients, we want to tell them a story that forces them to make a change and move away from the Status Quo.

 

And that Category Narrative is the foundation of the messaging assets we’re going to develop here.

 

Which brings me back to what I said earlier; Fundamentally, our messaging is about creating urgency in our prospect’s mind to change. 

And you can rapidly develop this for your own brand.

Then you can develop it for your clients' brands in a simple, two-session Sprint.

But First, A Disclaimer

Before we go further, let me make something abundantly clear: 

 

The consulting process I outline in this training doesn't change between clients but the results, the decisions, and the next steps are always custom to the client.

 

You get all the benefits of a productized service but you don't have to sacrifice your creativity to do it.

 

It's working great for me and my clients, and I believe it can help you, too.

 

But I’m not suggesting that everyone (or anyone) who reads this is going to have thousands of dollars in effortless revenue fall at their feet.

 

You gotta deliver more value to become more valuable.

 

With that understood, let me jump right in and show you ...

Exactly What You're Getting

First of all, this isn't like any brand strategy training you've ever taken.

 

It's not packed with repetitive "Start with Why" psychology or generic "discovery" questions fluff.

 

It's a step-by-step process filled with battle-tested tactics that you can deploy right now.

 

And it's easy to deploy.

 

You can finish the training in days and then come back to each and every step, exercise, or script for refreshers when you need them.

And It's MORE Than *JUST* The Strategy Sprint For Your Customers​

See, before teaching you how to run the Sprint, I'm going to show you how you can use the same system to develop your own Category Narrative and use it to deploy all your brand messaging.

 

Modules one and two are dedicated entirely to your own messaging, including the exercises, canvas, explanations and exercises you'll need to eliminate the status-quo and drive your prospects to change.

 

After that, I'm going into deep detail on how to run the Messaging Sprint with your clients.

 

What to do before the Sprint, who to invite, the emails to send, the software you'll need (and how to get a consultant's license to the software, free), the scripts, the keynote, the presenter's notes, everything you need is covered!

 

So like I said, there's more to this training than "just" a pre-configured client workshop. 

 

Here's a fraction of what you're getting...

  • The five-part Category Narrative that drives the brand message and from which every piece of messaging will be developed in the future.

  • How to get a Consultant's Subscription to our preferred digital whiteboard and online collaboration system, FREE.

  • How to discover the three, specific types of trends that are bigger than your industry, but frame your prospects existing environment as a threat.

  • How to use "strategic hyperbole" to demonstrate to your prospects that the big risk to their business is already in play — and they have to react now.

  • What specific things to listen for when researching your clients' audiences.

  • A proven process to categorize your voice of customer research into bite-sized, emotion-based chunks for deploying in messaging and sales materials — works for you AND your clients!

  • Step-by-step scripts, timers, and instructions inside the Presenter's notes so you can run your entire online Sprint from the included Keynote.

  • TODAY: Uncover the global forces that are affecting your prospects' lives whether they like it or not and that ONLY you can provide the solution to.

  • The complete importable Messaging Sprint whiteboard Canvas, ready to import and deploy in your account.

  • The included Trello exercises that will become the foundation of client desire research and audience understanding moving forward.

  • The ultra-powerful way to turn, "the way we've always done it" argument into a surefire recipe for failure.

  • How to communicate the high-stakes of not doing anything by simply showing who's already winning in their industry.

  • How and why to rely on data-driven research techniques for every Messaging (and brand) decision you make.

  • The four places you MUST go to be a "fly-on-the-wall" when prospects are discussing problems and solutions without interrupting them.

And that's really just the tip of the iceberg...

 

This training has 6 modules of instruction (plus BONUSES) and it is PACKED with valuable content in every single video.

 

On top of the Category Narrative that drives all future messaging, we'll be developing...

  • Sales Letter

  • Value Proposition

  • Elevator Pitch

  • Pitch Deck

  • Onliness Statement

  • Origin Story

...for your brand, as well as your clients' brands.

 

Plus, I'll show you how to re-deploy the decisions you've already made into blog post templates, a home page structure, an about us page, and even a YouTube video script. 

 

But you know what you'll really love?

The Simple "Voice of Customer" Research Technique That Lets You Access Literally Millions of Voices, All Telling You What They Want, In Their Own Words!

Listen. I know how many "training's" there are out there to help you sell "strategy" to your clients.

 

And, I know they all start with an expectation that the client knows their own business.

 

Here's the thing. Your client needs your help precisely because they don't know their audience, their message, their value and they don't realize that a new design, or website, or marketing campaign NEEDS all of these things simply to work.

 

I've seen hundreds of amazing designs, ad campaigns, web properties, and all sorts of creative magnificence fail because, even with the best of intentions, clients didn't know their market.
 

And that's why we begin with uncovering exactly what their audience wants — their problems and agitations, and how they think about the solutions (or lack thereof). 

 

In their own words. Without surveys. And without interviews.

 

When you uncover this, two things will happen.

 

First, you'll solidify your value to the client by delivering exactly the strategic decision foundation their previous "suppliers" skipped.

And second, you'll finish with more than just guesswork, but the actual knowledge required to make your creative service a success.

 

This is vital because it sets you up for becoming the trusted creative partner for everything your client does in the future and gives you the understanding to set goals that benefit the right audience (their marketplace). 

 

The next thing you'll notice is:

 

You'll have a brand asset dedicated to what your client's market is looking for, how they're feeling about it, and what they want to happen... 

 

...which you and your client can build upon to maintain true market empathy and competitive advantage for as long as you work with their account. 
 

And you can produce this research in under an hour, without surveys or interviews of any kind, and all from the comfort of your laptop.

 

I'll show you where to look, what to look for, and where to put it for use in the Sprint.

And, Did I Mention This Process Is Introvert Proof?

Peek behind the curtain.

Watch this lesson for free.

Yes, you heard that right. All of our Sprints were developed by a level 9-billion introvert. Me.

 

No matter how much experience I have or how prepared I feel, my personality plans for every eventuality :-)

 

If you can read, you can run this Sprint.

 

I've created the slides in such a way that, until you're comfortable, you can literally read your way through the entire Sprint using the presenter's notes and following the included timing prompts.

IS THIS FOR YOU?

If You Want To Add Productized Sprints To Your Creative Business To Increase Your Value To Your Clients.​ If You Want To Specialize In Creating High-Impact Brand Messaging For Your Clients (As Well As Your Own Brand). Yes, This Is For You.

You've dreamed of the ease and profitability available from productizing services in your creative agency but, you've resisted productizing for fear of sacrificing the creative.

This kit is for you if:

  • You’re a creative professional who wants to bring in a step-by-step sprint process that can be rapidly launched (like building a SaaS but without the heavy investment and risk) so you can attract higher-paying clients by the dozen.

  • You’re a big agency creative professional who is launching on your own – and you don’t want to smear your good reputation with cheap, nickel and dime projects and processes.

  • You want to tap the difference-making power of becoming a valued partner to your clients, but don’t want to find yourself stuck in a management consulting role.

  • You're a driven creative who wants to increase your revenue without compromising your craft.

Here's What To Do Next:

The "cost" of this training is $597, and you get access to the whole thing instantly in a secure online classroom.

 

It's delivered in six video-based modules with over 60 different videos and more than 20 hours of instruction. 

 

Because people learn in different ways, you’ll also find a text version so you can watch, or read the course content whenever and from wherever you like. 

 

You'll also find links to importable templates, the keynote with the complete script and links to any external reading and additional helpful information.

 

As soon as you place your order, you'll get an automated receipt with a username and password to login in your email.

 

You can access the entire training anywhere, immediately, without having to wait for weekly rollout.

 

My goal is for you to be able to advertise this Sprint to your clients and deliver it with confidence the moment you finish the training.

INCLUDED:

  • Discover your brand's high-impact messaging that will eliminate your prospects' option to "do nothing."

  • Find out the global forces that are already impacting your prospects, even though they may not know it, and discover how to use them to describe a better future.

  • Translate the needs, wants and desires that your market are already talking about into results, benefits and features related specifically to your brand.

  • Get a 10 User, 25 Guest Subscription to our preferred online whiteboard / collaboration software absolutely free.

  • Work through the included Trello boards and exercises to develop brand assets to help you drive all future brand messaging decisions.

  • Follow the step-by-step Sprint, exercises, & templates to run Messaging Sprints for your clients.

  • Develop the pieces required to align your brand around a strategic narrative (and do the same for your clients!)

  • Get access for life, come back for a refresher whenever you like.

  • 60+ Videos

  • 6 Modules (+ Bonuses)

  • 20+ Hours of Instruction

  • 2 Trello Boards

  • 1 Sprint Canvas

  • 2 Keynote Slide Decks (+complete Presenter's Notes)

$597

Or choose the bundle that’s right for you & save.

BUNDLE & SAVE

Brand + Messaging Bundle

Drive your clients directly from a purpose-driven Brand Sprint into a high-impact Messaging Sprint to define their Category Narrative and messaging assets.

$1197

lifetime access and all future updates.

  • The Brand Sprint Blueprint

  • The Messaging Sprint Kit

  • Private Community

  • Digital Whiteboard Software Access

Payment plan also available. Choose the 3-payment option inside the cart.

BUNDLE & SAVE

Sprint Masters Toolkit

Become the most versatile Brand Strategist available, offering all five Sprints right across your clients' business lifecycle

$1497

lifetime access and all future updates.

  • The Brand Sprint Blueprint

  • The Messaging Sprint Kit

  • The Niche Sprint Kit

  • The Product Sprint Blueprint

  • The Naming Sprint Blueprint

  • Private Community

  • Digital Whiteboard Software Access

Payment plan also available. Choose the 6-payment option inside the cart.

BUNDLE & SAVE

Niche + Messaging Bundle

Specialize in helping your clients find their ideal market and an ownable specialty of their own, then show them exactly how to convert them into customers.

$697

lifetime access and all future updates.

  • The Messaging Sprint Kit

  • The Niche Sprint Kit

  • Private Community

  • Digital Whiteboard Software Access

Payment plan also available. Choose the 3-payment option inside the cart.

And In Case You're Wondering. There Is No Catch!

I realize this is inexpensive for a complete, done-for-you productized service ...so you might wonder what the "catch" is.

 

And I know there are some websites out there that offer you a great deal on something but then they stick you in some program that charges your card every month.

 

This isn't one of them.

 

There's NO hidden "continuity program" you have to try or anything even remotely like that.

 

I'm literally giving you this entire training, for $597, as a means of demonstrating real value.

 

My hope is that you'll love it and this will be the start of a fun and valuable business relationship for years to come.

 

Oh, and one more thing...

You're Going To Uncover Your High-Impact Brand Messaging First!

During this training, I'll walk you through exactly how to define a Category Narrative that eliminates your prospects' choice and presents you as the only solution to their larger problems.

 

I'll explain the trend research techniques, specifically from your market's perspective.

 

I'll cover the Big Relevant Change exercises and how to understand the "Promised Land" and the massive perspective change it can generate.

 

I'll even tell you exactly how to write your brand messaging assets using everything we decide in the process.

 

And you'll do this first before beginning the Sprint training. I want to show you exactly what you can produce before you begin selling the Sprint.

 

And in case you're wondering ...

 

Yes.

 

Of course there's a money-back guarantee.

YOU ARE PROTECTED BY OUR

CURIOUSLY SIMPLE, UNCONDITIONAL MONEY BACK GUARANTEE

You must be absolutely convinced that The Messaging Sprint Kit  will help you define a Category Narrative that eliminates your prospects' choice and presents you as the only solution to their larger problems, as well as how to provide the same service to your clients, or just let us know within 30 days and we’ll refund your entire purchase  price.

 

Considering all you get, this price is chicken feed. Swarms of kids pay more than that every week towards a degree in philosophy! Just one Sprint can return you more than ten times your investment.

 

You do the math.

Claim Your Spot Now.

Thanks for taking the time to read this letter and I look forward to speaking with you soon.

 

Sincerely,

Bruce White

Founder - Brand Sprint Academy

P.S. In case you're one of those people (like me) who just skip to the end of the page, here's the deal:

 

I'm offering you a 6 Module, 60+ video training that outlines how to run a client messaging sprint with no additional staff, inventory, or other expenses required!

 

The training is $597.

 

I'm also walking you through the entire process from your internal perspective to develop your own high-impact brand messaging that eliminates your prospects' choice and presents you as the only solution to their larger problems.

 

(Don't worry - the process is super simple and you'll finish with your  messaging fleshed out and ready for action as well as a Category Narrative that will drive all your future brand messaging in your business!)

 

What's important about this is it doesn't rely on any "problem / solution" messaging, it works purely through defining and understanding the global forces that are affecting your prospects, whether they like it or not, and which only you can provide the solution to. (Which, in my experience, works much better.)

 

There is no "catch" to this offer. You will not be signing up for any "trial" to some monthly program or anything like that.

 

In fact, if you don't like the training let me know within 30 days and I'll give you your money back.

and claim your spot now. You won't regret it.

Frequently Asked Questions

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