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BRANDING

Definitive Guide To Positioning Your Brand.

IN BRANDING  |  BY BRUCE WHITE

I promise that, after reading this, you will have a clear, actionable pathway to developing your unique position in the market and targeting higher-quality, more profitable clients. We’ve all heard the adage, “work smarter, not harder,” well, that’s more true in positioning than anywhere else in your business. What you do isn’t the problem. Who you do it for may be!

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    One of the hardest things we have to do, as introverted consultants, is sell our value with confidence. But, the flip side of that is that we often struggle to properly qualify our incoming prospects for fear of "offending" them. The problem is, until now, you’ve been wasting time and resources on meetings, only to find out the customer has got no budget, which is a complete waste of time and money and makes you feel like an idiot.

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      Popular Articles

      Definitive Guide To Positioning Your Brand.

      I promise that, after reading this, you will have a clear, actionable pathway to developing your unique position in the market and targeting higher-quality, more profitable clients.

      How To Write An Onliness Statement

      This is usually the most difficult Positioning Statement to develop properly but, — if you get it right, — its super powerful at aligning your team and message.

      How To Write An Elevator Pitch

      Don’t rush this one because, it needs to do a lot of heavy lifting in a short amount of time. If you have worked through the Standard Positioning and the Onliness Statement, this one will feel like a breeze!