Masterclasses

Free masterclasses to help you deliver brand and creative strategy and become more valuable to your cleints.

FREE MASTERCLASS

HOW TO SELL STRATEGY

EVEN IF YOUR PROSPECT THINKS THEY WANT  DELIVERABLES

  • Explain strategy to potential clients,

  • Pivot them away from deliverables,

  • Make sure they can afford you, and

  • Close them into a strategy sale.

Get My Exact Scripts & Process To Sell Strategy To Your Creative Clients.

Popular Articles

Definitive Guide To Positioning Your Brand.

I promise that, after reading this, you will have a clear, actionable pathway to developing your unique position in the market and targeting higher-quality, more profitable clients.

How To Write An Onliness Statement

This is usually the most difficult Positioning Statement to develop properly but, — if you get it right, — its super powerful at aligning your team and message.

How To Write An Elevator Pitch

Don’t rush this one because, it needs to do a lot of heavy lifting in a short amount of time. If you have worked through the Standard Positioning and the Onliness Statement, this one will feel like a breeze!