Become a Brand Sprint Master.
Enhance your skills, solve more valuable problems, bring more profitable revenue into your creative firm, engage with higher-level clients, and be more valued for your work.
Have you reached a plateau and you're finding it impossible to get to the next level with your creative agency?
Maybe you’ve been at this a while and don't have the success you want… or maybe you’re doing well but feel like you’ve only just begun to tap the true potential you and your agency have.
What if I told you there was a service you could add to your creative agency that virtually ensures you will be the go-to creative choice for every client you work with?
What if this process could also give you the power to attract substantially higher-value clients?
What if you could deploy this service in under a week… with no additional staff, inventory, or other expenses required?
And what if this service literally made you five times the average project fees (or more), before you even begin the creative.
If you’re still not making the money you want in your business… if your agency isn’t providing you with the freedom and revenue you dreamed of… if your creative services aren't bringing you profit…
Even if you’re doing well, but just know there’s more…
The Brand Sprint Blueprint solves all these problems for you.
This is not just a course, and not just a coaching program – it’s a step-by-step system for delivering high-value Brand Sprints.
The Brand Sprint Blueprint is right for you if…
Let’s Face The Facts.
You know the key to growth is not just getting more clients, it's increasing your per-client-value.
Fail at that and you're not even going to stay in business, let alone grow.
You know that generating more profit from your creative business will require streamlining. You probably know that better clients mean higher revenue, less stress, and much better results ...for them, and for you.
But there’s a problem.
The problem is that creativity has been chronically devalued by sites like Fiverr and UpWork ...by college kids working for beer money ...and even by your neighbor's twelve-year-old playing with Photoshop in his basement between games of Fortnite!
We’ve all seen the cheap design sites promising "original" work and selling the same templated crap over and over.
The result is that both agencies and clients are treating the best and most strategic thing about their relationship, the creative, like a commodity.
So, even though you produce truly amazing creative, you feel like your marketplace believes that ideas and creative executions can always be made more cheaply elsewhere — just another commodity — and you're stuck competing against the lowest-price-wins crowd.
Maybe you feel like this is the new normal. Maybe you're worried that haggling fees, being paid hourly, and client nit-picking are just realities of the industry.
And, you'd be right... if you remain just another creative firm!
I know. We used to be one.
Which culture will you choose for your agency?
The commodity agency model may have been profitable at one time, but its effectiveness is diminishing rapidly, and the days of differentiating based on quality of work or customer service are well behind us.
Relationship loyalty is a thing of the past and most clients now are loyal to price.
That is, unless you can help your clients achieve their goals, and develop loyalty based on value. The more valuable your services, the more you help your clients succeed in business and in life, the more loyal they'll be, regardless of your price.
To evolve from order-taker to strategic-partner, you need to be able to not just respond to your clients requests, but advise and, in some cases, direct them.
And, before you file that away as an impossible pipe-dream, stick with me. Consider this…
Most creative agencies have tried to productize their services at one time or another so they can sell more. And those who haven't, have thought about it seriously.
We've all heard the value of a productized service, we've read the benefits and we'd be ecstatic if our agency revenue was predictable enough to deliver services like clockwork.
But here’s the reality.
Research shows that clients consider agencies to be replaceable commodities when their service offering is focused on price, standardized components and preset specifications.
In short, when you productize your creative services, you create an easy-to-copy product, and end up looking like just another commodity, which sends you straight back to the "lowest-price-wins" game.
And it gets worse...
Productizing creative services removes the "creative" part of the project altogether and creates a cookie-cutter product that no-one, least of all you or your team can enjoy or be proud of.
All creatives want to create amazing work, but trying to make something exceptional from a boilerplate brief will just result in a formulaic project.
But, the final straw is when projects don't fit neatly into your productized service, so your team either stalls or just decides to do it the old way.
Then budgets get blown and scope creep happens.
And you end up stretched thin running from one fire to the next, wondering why you worked so hard to create the productized service in the first place.
So, you give up on the idea of streamlining your agency and, instead, accept that you have to treat every project as custom to the client, creating a new proposal for each one and reinventing the wheel at every turn.
It’s a vicious cycle.
So what's the solution?
If you can't productize the creative because of the need to solve the clients' real business problems.
And, if you can't just do custom creative work because the return in a commoditized market is too low to be sustainable.
And, if you need to become a strategic partner, and an expert in your client’s brand.
How do you do all of that?
You become one of the rare agencies who provide real, out-of-the-ordinary, exceptional value to your clients by becoming a strategic business partner instead of an order-taker.
You can decide on a path to reliable, repeatable income and get away from hourly rates and constantly chasing the next project, without giving up the ability to produce truly amazing creative.
And when you do that, you can set your rates accordingly, take on only the clients you want to work with, and get off of the “cash flow rollercoaster.”
The good news for you is most agencies don't try to gain this strategic understanding and, those who do, try to get it through the project brief.
The trick is to start before the project.
To become a strategic partner, you need to first become an expert in your client’s brand, you need to understand everything from the history, size and purpose of the business to the products, pricing and communication channels.
You're probably thinking, “My clients don't tell me this stuff, most of them don't even know it themselves!”
Can you see the opportunity in that statement?
What you need is a system outside of the creative. A time-boxed, structured workshop that you or your people can run to get inside the mind of the client, and become their go-to brand expert.
Something you can deliver rapidly at the beginning of a project to establish your value (and which will increase the fees you can charge for the follow-up creative at the same time).
It sounds almost impossible. But it’s not impossible… you just need to make sure your solution meets these 5 criteria:
When we launched our agency, we dreamed of attracting the best creative talent available, paying them well, building an amazing work environment, and taking months of the year off to travel while the agency ran like a well-oiled machine in our absence.
In reality, we ended up with a staff of middle-of-the-road generalists working at the beck and call of pushy, cheap, know-it-all clients.
And, every one of those clients wanted the boss personally overseeing their projects.
So we attended virtually all client meetings, we were the go-between for all project communication and, without us, the agency ground to a stop within days.
Not surprisingly, we were stretched thin, running from one fire to the next.
And, we very quickly reached a plateau where it was impossible to get to the next level with our agency.
We had trapped ourselves in a job with a hundred bosses instead of one.
Sure, we ran our BMW through the business, we kept the bill whenever we ate out with friends and we were able to take a 5-figure bonus most years on top of our annual salary...
...which was great, but cash flow was unpredictable and we had to grovel to the bank to extend our credit line on more than one occasion.
Maybe worst of all, although one of the perks of owning your own agency is the ability to rack up a nice stash of travel points on the credit card, what's the point if you can never take that vacation with your family?
It wasn’t supposed to be like that.
While our revenue increased year over year, our profits had continued to decline and money was tight.
So, when we decided to attend a live, 3-day training seminar on branding for designers, it was terrifying.
It was going to cost a lot of money. We had to take time off from work. And, I didn't even identify as a designer (I'm a copywriter).
But our agency was predominantly design-based so, we kept an open mind, worked through the challenges, and we attended that seminar.
And that’s when everything started for us. We saw beyond design as a product and started to understand the value in partnering with our clients to help them achieve their goals.
The seminar itself was valuable but, more importantly our thinking changed that week.
We had discovered the secret to increasing our value to clients. And yes, it was as valued-partners instead of order-takers. But we had no interest in becoming management consultants, so we dedicated ourselves to becoming branding specialists.
And we started reading every book, buying every course, and linking up with every branding expert that we could.
And some were great… but many were not.
What was the difference? Here’s what we found…
The events and courses we found were mostly developed by designers using "branding" to create more design work for themselves.
More often than not, these processes were about leading the client to arrive at the answers the designer wanted, rather than helping their clients build a healthy brand.
So, as we deployed the tactics we had learned, all the while, we were studying our clients and using that knowledge to improve on the processes.
We took out the fluff designed to feel like branding, and we replaced it with true, foundational work designed solely to get to the reality of a client's world.
Instead of the usual arbitrary decisions about brand attributes, we helped our clients uncover their brand's real purpose so they could drive decisions around everything else.
Instead of filling in a meaningless value proposition template, we helped our clients discover the specific value their market desired, and align it with the real value they offered.
Instead of creating user profiles based on the demographics and characteristics of some imaginary prospect, we helped our clients understand the transformation their prospects were seeking. Not features. Not benefits. Not products. Not services. Transformation.
And, instead of handing off a set of random brand attributes at the end of the job and then begging for the creative work, we taught our clients how to talk about their brand, develop their copy and messaging, and launch their brand properly.
We started doing transformational, “needle moving” work right there, in the room.
Sure, we were getting more (and higher-value) creative work, but, it was taking more work, more planning, and more expenses to visit clients in-person and facilitate workshops.
Fun? Travel opportunities? For a while. But, that gets old. Even working with clients who were willing to cover our travel and per diem costs, we found our lives controlled by our travel schedule.
That wasn't the goal. We wanted our business to support our lifestyle. Not the other way around!
Over the next two years, we refined our workshops into a 3-day remote sprint, delivered entirely online.
We uncovered the optimal timing required to keep a team focused. We tested the software options and tools, we developed the methods the clients responded best to, and refined the exercises and processes to take complete advantage of the remote collaborative model.
And we created a time-boxed, repeatable process that focuses solely on activities that have nothing to do with creating design work for ourselves and, instead focus on actually developing the client's brand as the foundation to their success.
Because, let's be honest, getting more, higher-value creative work should be a happy byproduct of a properly run brand strategy engagement, not the goal.
I know, right? Radical idea.
And this is exactly how we have designed The Brand Sprint Blueprint.
What if you could do it in less than a week?
When we pivoted away from being just another design agency and started specializing in brand strategy, that's how much we made just off the Brand Sprint portion of our first client.
And, we went on to add another $29k in design and web work over the next five months.
That's fifty-four thousand dollars.
From just one client.
Do you know what the industry average was for a creative project (like a website, or an identity, or marketing package) at the time?
And that's average. Many creatives get stuck doing these projects for way less.
That's right, you can make five times the industry average (or more) off just one client before you even start the creative.
And, by the way, there were — and still are — only two of us.
And, on top of that, the creative you'll do after that Brand Sprint is much more valuable — for the client and for you — because it begins with a defined brief the likes of which you could never develop without a deep understanding of the client's business.
You can even suggest projects and creative work that the client hasn't thought of, because, when you're positioned strategically, clients trust you more!
As soon as we experienced this, we immediately stopped taking on projects unless the client was willing to begin with a Brand Sprint.
In fact, some clients didn't even approach us for creative work, they just needed help defining their brand.
It was like a whole new industry opened up: better clients, higher fees, more value given and received, less time spent, much more fun had...
...and finally clients who respected the value we could offer.
We have successfully changed the way our clients value creative from a procurement-driven approach, treating it like a commodity, into one where they understand the importance and recognize the results of strategy-driven creative in their projects.
We're changing the perception of the creative industry and restoring the recognition of value that creative rightfully deserves in business.
That's our mission.
And, with that mission, we're launching The Brand Sprint Blueprint.
Now, I’m going to show you how we run brand sprints; and how you can run them yourself, for your own brand…and for your clients' brands — both online, and in-person.
For most people in the “creative economy,” facilitating brand sprints is the fastest and easiest way to break free from hourly rates and nit-picky clients and start getting paid for the value you provide.
When you choose this path, you will transition from being a creative-for-hire to facilitating brand sprints and specializing as a branding consultant!
Facilitating a brand sprint is a skill that can be learned by just about anybody.
Even if you don’t consider yourself a “strategist.”
Even if you don't like running meetings.
If you've employed any type of design thinking to uncover unique solutions to your clients' problems, you can learn to facilitate brand sprints.
Ever taken an idea from a client's head and made it a reality?
Uncovered what a client needs instead of what they thought they wanted?
Then chances are you have what it takes to be a brand sprint facilitator.
All you need now is someone to show you the proven formulas, the hidden structures, and the time-tested tactics of brand sprint masters.
And that’s exactly what I’m going to do in this online coaching program.
If I were you, right about now I’d be wondering, “If these guys specialize exclusively in brand sprints, why on earth would they teach other people how to do it too?”
Please understand, this is not some “get rich quick” scheme.
This is a serious business process that can comfortably add six-figures to your annual income every year on its own.
Add this process to your existing creative services and you can easily blow past seven-figures with the right team, some hard work, and determination.
But, if you're like us, it's probably not all about money.
It's about choice. It's about freedom.
You can run your business from anywhere. You can fire up your laptop, send the client a meeting link, and run a brand sprint… wherever you have an internet connection.
And yes, you could even “retire” from your creative firm, and use your brand sprint skills to build your own brand consulting empire – working wherever and whenever you want.
We have run our business from all over Canada and Australia:
Our results are not typical – you’ll have your own results. Want to join us in the club of getting results that are “not typical”? Want to know how we manage to get these unusual results?
We owe it all to facilitating brand sprints!
What will you do with your brand sprint skills?
Or will you keep struggling along like the other commoditized creative agencies… who inevitably fail?
The Brand Sprint Blueprint is a complete, 100% comprehensive online learning-and-doing system that not only teaches you how to run brand sprints… but also gives you all the tools, templates, scripts, software, and answers so you can get started immediately.
The course is rolled out over seven weeks, and seven modules but, you go at your own pace – as fast or as slow as you want.
The techniques, tools, scripts and templates are yours, and you can use them to build as many brands as you want.
For Your One-Time Investment, You Get LIFETIME ACCESS…
Say goodbye to arbitrary hourly rates based on how much competitors charge.
Say goodbye to operating from limited information and being left to fill in the blanks aesthetically and conceptually as best you can.
Instead, start collecting testimonials like these:
These are all testimonials we've received in our Professional Services firm, where we deliver brand sprints exclusively.
Wouldn't you prefer these type of relationships instead of clients who haggle on every little thing, who give you no input but, then say the creative "isn't what we were hoping for," or who shop-hop, coming to you for one project and then taking the next job to the next shop across town, always vying for lower prices?
You wouldn’t let your so-called “Comfort Zone” rob you of the life you deserve, would you?
Click below now if you're ready to get enrolled in the Blueprint. You could be making five-times the industry average fees before you even start the creative.
Maybe you've still got some reservations. If that’s the case, let me give you two more guarantees to help you get unstuck…
I’ll Also Make These Five Additional Guarantees
When first released to the public, the investment in The Brand Sprint Blueprint will be $997.
The early bird release price is substantially lower than that.
But, either way, it should cost you nothing. Let me explain…
FIRST, you get the skills necessary to MULTIPLY your creative agency profits at will.
Need an infusion of $25k? Run a brand sprint!
Need $50k? Run two, or take on the creative from the first one. The choice is yours.
SECOND, you receive a very particular set of skills that will stay with you for life. The ROI over your lifetime is incalculable.
FINALLY, you have 30 days to decide for yourself. If the Blueprint doesn’t work for you, you get your money back.
For those reasons, The Brand Sprint Blueprint costs you nothing.
Unless you don’t buy it.
The cost of that is immeasurable.
Sign Up Now for Early-Bird Access and secure the lowest price this program will ever be offered.
You will get instant access to Module 0: Your Brand Sprint Toolset.
We'll tell you exactly how to get your copies of the software, for free, now before the course launches so you can spend as much time as you like learning and exploring.
Next, you can take your time perfecting your business niche, specialization, and messaging.
If you’ve ever questioned why you're attracting the kind of clients who don’t value your time, knowledge, or expertise, chances are you have some brand work to do.
Take this opportunity, before the course begins, to walk through the process to step back from your business and decide who your best prospect is to run Brand Sprints for.
Then, when we release the course in late Summer, 2020, you'll be ready to hit the ground running.
When you really think about it, compared to hourly fees and constantly chasing the next project, $997 is really just a painless drop in the bucket.
Consider this: Over the course of just one year, by which time you will have already completely transformed your agency, getting more customers that stick and doing more meaningful work, your investment in this system will only be $2.73 per day… that’s less than the price of most of Starbucks' menu!
In the Fall of 2015, I was in the second group to go through a very popular business training course for consultants.
What did I get for being in the second group? Nothing.
Well, nothing extra. I got the same training the first group got but, I was just another member, subject to the same ongoing fees as if I were to join today.
But what did the group before me get? The early adopters? The group that was in the right place at the right time?
A heavily discounted price of entry, personal input throughout the course with the expert, and free lifetime membership to the (now paid) community!
Most of these people are still active in the group's community and they have a go-to business support mechanism whenever they need it, for the rest of their careers.
And, they're not paying the monthly fees the rest of us have to in order to enjoy those privileges.
Why? Because they were in the right place at the right time.
Are You Ready To Be In The Right Place At The Right Time?
Then you'll want to join our early bird group.
One year from today, you will still be here on the planet (I hope). The question is, will anything in your life be significantly different?
The answer: only if you do something significantly different.
Maybe this is that new thing you need to do.
I look forward to getting to know you, inside The Brand Sprint Blueprint.
To Your Success,
Bruce White - Founder
The Brand Sprint Academy
Yes. If you’re not happy with the course, send us an email within 30 days of the course launch and I’ll give you a full refund. In order to improve the training, we will ask what you didn’t like. However, you’re not obligated to answer in order to receive a refund.
Module 0 is available right now for Early-Bird access!
This module will lead you through the toolset you need to run a successful Brand Sprint: including all the software as well as in-depth training on developing your niche, specialization, and messaging.
Class begins in late Summer, 2020 with Module 1.
Right now, you can get The Brand Sprint Blueprint for $497. When released to the general public, the price will be $997.
Until we launch the course in late Summer, 2020.
At the moment, you can get The Brand Sprint Blueprint for $497. After launch, the price will revert to $997.
First and foremost, our Sprint process is digital native. Other courses we've seen rely on the creative professional being in the room with a client's team. Whenever we see questions about running their processes online, they inevitably answer, "it works better in person."
We spent a long time working with clients in person and we recognized the benefits as well as the costs.
So, when we developed The Brand Sprint Blueprint, we developed it from the ground up as a digital native solution. It's designed for delivery online, and includes all the resources necessary to make sure it's just as valuable, if not more valuable, than if it were delivered in person but without all the time and resource costs.
And all our courses and training follow the same digital-native methodology.
Second, our process is data-driven.
I'm consistently horrified at how many "experts" direct people to brainstorm solutions based on their experience, believing what’s inside their heads to be the reality of what their prospects are feeling.
Here's the problem:
Whether you're building an ambitious brand, writing powerful messaging, or even defining a unique niche, you're not your prospect.
You have a completely different perspective toward your brand, products, and services than your market does.
So, included in every one of our courses and kits is a process that lets you ignore what you “think” your market's, needs, problems, realities, wants, and agitations are, and go and actually find out... in their own words.
Without surveys and without questionnaires.
It's the ultimate "fly-on-the-wall" data gathering technique that uncovers true "Voice-of-Customer."
And, when performed correctly, all the brand decisions you make, for you or for your clients, will be developed from a "Data-Driven" foundation instead of your own, potentially misguided, perceptions
Finally, most general branding courses are developed by designers who use some superficial 'branding' exercises to just generate more design work.
More often than not, these processes are about leading the client to arrive at the answers the designer wanted, rather than helping their clients build a healthy brand.
The Brand Sprint Blueprint is about true, foundational branding work designed solely to get to the reality of a client's world.
Instead of the usual arbitrary decisions about brand attributes, our clients uncover their brand's real purpose so they can drive decisions around everything else.
Instead of filling in a meaningless value proposition template, our clients discover the specific value their market desires, and align it with the real value they offer.
Instead of creating user profiles based on the demographics and characteristics of some imaginary prospect, our clients understand the transformation their prospects are seeking.
And, instead of us handing off a set of random brand attributes at the end of the job and then begging for the creative work, our clients learn how to talk about their brand, develop their copy and messaging, and launch their brand properly.
We're only interested in doing transformational, “needle moving” work.
You’ll get lifetime access to all of the course material including all lessons and templates.
Early Bird members will also receive lifetime access to the private community.
The Brand Sprint Blueprint includes video-based modules, housed in a secure online classroom. Beneath each video, you’ll find a text transcription, along with a downloadable MP3 file, so you can watch, read, or listen to the course content whenever and from wherever you like.
We believe that students get the best results when they set aside 2-3 hours a week to focus on implementing what they learn. How you carve out that time is really up to you and how you learn best, but know that it’s entirely possible to get tremendous results from The Brand Sprint Blueprint, even in just 30 minutes a day!
You’re in luck. Niche is a funny word that a lot of people misunderstand to be an industry vertical. We will walk you through a different approach to choosing a niche in the program and then help you craft your message so you can attract more of your ideal client.
I get it. When you're struggling with commoditization, any extra cost feels insurmountable.
Realistically, the question of whether The Brand Sprint Blueprint is worth the investment is really up to you.
Of course, you can find lots of stuff online for free, but in reality, you’re probably already wasting hours searching for answers to simple questions, only to wind up feeling none the wiser.
Alternately, you can make a one-time investment in The Brand Sprint Blueprint and receive lifetime access to a course that promises to make building your creative business easier and more profitable than ever before.
The bottom line?
When you join us, you’re investing in more than just an online program – you’re investing in yourself and your future.
Payment can be made with any major credit card on the checkout page
Yes, absolutely. It’s slightly more expensive in total than paying in full upfront, to account for extra admin time and costs.