Direct, advise & drive growth with the skills & processes of strategy facilitation.​

Become an indispensable business asset to your organization & your clients' by educating and guiding them to complete clarity and strategic direction quickly.

The sprint-based Brand Consulting model that could guarantee your business survival.

As tactical projects continue to be in shorter supply, there are more and more opportunities for consultants that have the processes and assets in place for highly-specialized sprint-based projects. 


The on-demand economy came of age in 2020, so it’s no surprise that specialized consulting is the high-growth model of 2021.


Not only do these sprint-based projects fit our current reality’s budget requirements, they position branding consultants to name and claim their choice of niches while developing expertise and a steady cash-flow. 

And, by eliminating the “generalist” competition, a specialized brand consultant with a sprint process is perfectly positioned to take advantage of the existing collaboration model where larger firms bring in specialist expertise on a rapid-turnaround basis.

FREE VIDEO COURSE: Find Your Niche & Solve More Valuable Problems.​

Business as usual versus COVID-19.

Consulting was already experiencing major disruption before 2020, thanks to the massive growth of the gig economy and ongoing digital transformation. 


Then business as usual slammed headfirst into the COVID-19 pandemic.


But, while businesses and economies continue to struggle to rebound, there is one bright spot in the business landscape: the power of branding.


For all its destruction, COVID-19 has also exposed an incredible opportunity for well-prepared brand consultants.


We are positioned to help companies grappling with the challenges of finding and retaining talent, improving brand experiences, clarifying messaging, and, most importantly finding and living their brand purpose. 


And the brand consultants who are flourishing are those who have the frameworks that don't stop at practical brand asset development, but delve into more insightful talents such as providing clarity to help brands gain direction during uncertain times.

Are You Prepared?

So, why do these businesses need you, especially when money’s tight?

Strong brands always beat the market.


A McKinsey analysis of brand strength and financial performance shows that strong brands consistently outperform the market average, and by an increasing margin.


In B2B buying decisions, decision-makers consider a partner’s brand a central element of their value proposition.


In fact, a strong brand was responsible for a massive 18% percent of the final decision in the United States alone. The numbers are even greater in Asia.


The bottom line is, even if they did nothing else, your clients will take a stronger position against their competition simply by bringing you in to assist them with their brand.


How would you like to offer your client's a minimum 18% advantage over their competition before their prospect's even begin a price or feature comparison?


A strategic guide to help you uncover your exact prospect, their needs, and your niche opportunities.



  • Discover your ideal product/service opportunity.

  • Find out the exact prospect you can get the most significant results for, the fastest, and with the least amount of stress.

  • Uncover their exact struggles, pains, and desires... in their own words, without surveys, and without interviews.

  • Work through the included Trello boards and exercises to develop brand assets to help you drive all future brand and product decisions.

  • Follow the bonus step-by-step video course, exercises, & templates to uncover your unique niche with video instructions.

  • Develop the most enjoyable, simple, valuable, and exciting work you can specialize in.

  • Access for life.

Find Your Niche. Solve More Valuable Problems.

Complete Video Course (+Book) Absolutely FREE

The program is FREE and you get it instantly as a PDF and online video course!

How Do The Sprints Work?

The Brand Sprint allows creative strategists to solve more valuable problems through simple-to-facilitate but highly valuable & detailed strategic exercises that put the decisions where they belong: in the hands of the client.

Take the pressure off. See an example of how to run your Sprint from the slide deck.

It’s all about the client. They have problems that need solutions. And those problems will change depending on where they are in their business lifecycle.


But, trying to provide every solution to every problem will put you straight back into the commodity generalist basket.

So, we need to facilitate structured, repeatable, productized processes that can provide targeted, specific solutions to the client’s real problem at that moment.

Enter, Facilitated Sprints.

The way we do business has changed. Your clients don’t have time for the old branding model of spending months researching and answering every problem before (re)launching. 


They need a solution partner who thinks Lean and can guide them to uncover the right solution rapidly at the time they need it.


Sprints, by definition, are targeted, rapid engagements to provide the clarity, answers, & foundation required to move forward. 



The Brand Sprint is a unique, digital-native, remote process empowering aspiring strategists to facilitate high-value, collaborative brand-building workshops online.


If you've avoided strategic work because you don't have the process, time, or budget to run client workshops in-person...


If you’re still not making the money you want in your business… 


If your agency isn’t providing you with the freedom and revenue you dreamed of…  


If you're tired of negotiating costs, being paid hourly, and client nit-picking...


If your services aren't bringing you profit


Even if you’re doing well, but know there’s more…


The Brand Sprint Blueprint course & community is here to help you step up to a higher-value business model.


This is not just a course, and not just a coaching program – it’s a ​​​​​​​step-by-step system for delivering high-value Brand Sprints — the process, the software, the systems, the assets, the scripts, the slides, the complete program!​


Niching is difficult. For you and for your clients.


What if you could develop your own unique & valuable niche PLUS add a new profit center to your business helping your clients develop their niches in an online Sprint workshop format?


Taking every job that comes along will only leave you stretched thin and running from one fire to the next.


And when you need to scale, you can’t. Because you're working every waking minute and you’re all out of hours. 


So you’re stuck. Client to client, project to project. You’re not self-employed, you've just got yourself a hundred bosses instead of having only one.


It's no wonder that "niching" is the most searched for solution for creative service providers.


Once you hone your experience on serving just one niche, you become more valuable as a business and increase trust from customers.


And, once you lead your clients to achieve the same results, your value as their creative partner is solidified for good.


People buy from people they trust. But nobody buys unless you can eliminate the 'status-quo' option.


To create effective brand messaging, you have to achieve both.


Fundamentally, brand messaging is about creating the necessary urgency in our prospect’s mind to change. 


The Messaging Sprint Kit will teach you how to do exactly that.


For your brand. And for your clients'.


First, you will uncover your own audience's true needs, wants, and desires through a series of data-driven research techniques.


Then we'll turn that research into a high-impact Category Narrative that will drive every piece of messaging you write for your brand. I'll even show you step-by-step how to create all the following brand assets:

  • Sales Letter,
  • Pitch Deck,
  • Value Proposition,
  • Elevator Pitch,
  • Onliness Statement and,
  • Origin Story

Then, you'll deploy the same exercises in a Sprint format for your clients to help them move to a more efficient, targeted messaging system that converts.


Because nobody cares what you do. They only care what you can do for them.

Coming Fall 2021

Get on the list to receive information as soon as the training reopens.


One of the biggest risks of launching a new product is launching the wrong thing. You can pour months (even years) into preparing it, only to realize it just won't be a success.


Launching a new product or expanding into a new market takes more than a new brochure and a prayer. But you can't read the label from inside the bottle.


That's why...


Your clients need your perspective to help them uncover what their audience really values.


The Product Sprint Blueprint is a streamlined process that you will run with your client's team to identify and prioritize the most valuable opportunities for your client's growth and expansion requirements.


After you've performed some initial research on your client's behalf, the Sprint can be completed in just one day and you'll produce a list of product opportunities sorted by value — for your client, and for their audience.


Uncover the insights that matter.


Your clients have a countless number of directions available to them at any given time. Which can make uncovering insight's difficult. By helping them translate the data, you can show them how to drive future business decisions from a value-based mindset.


Turn the data into direction.


Your research is only as good as the decisions you make from it. Your clients' success means uncovering product opportunities quickly. 


As the product strategists, you will provide guidance aligned with your Lean tactics and proven process to help your client make the decisions required for their next steps to be a success.


A brand or product's name deserves better than a feeling.


Before you can start brainstorming, it’s important to consider the fundamentals of your strategic brand naming process.


Developing a name needs to be founded on strategy. But, done right, the right name can be one of the more persuasive elements for providing a unique experience for your clients' customers. 


Without the brand, the name is meaningless.


Let's be clear, without defined core values and beliefs, you'll never uncover the right word or phrase that triggers the emotions your client wants their customers to feel from the experience. That's why...


You'll follow a collaborative process that eliminates guesswork by examining the audience's needs, wants, and desires, the competitive landscape, and the foundation of the brand before crafting a name from the ground up.


As with all our courses and kits, everything is included in a  ​​​​​​​step-by-step system for delivering high-value Naming Sprints — the process, the software, the systems, the assets, the scripts, the slides, the complete program!​

Coming Fall 2021

Get on the list to receive information as soon as the training reopens.


Optimize your time, ensure all of your activities impact revenue, & eliminate surprises with the Velvet Rope.


Working with a client who doesn’t meet your ideal criteria wastes time & money for you and for them.


The most devastating event that will repeatedly drain your business and your stamina, is low value, time wasting customers pulling you in all directions.


Your time is better spent on your business, not giving free advice.


If you want more security and consistency in your workload, you need leverage your time so you can grow your business and have a simple, effective process for identifying & closing the right clients.


If you're burning out, being dragged in all directions & taking every job you can find just to stay afloat, this is for you.


We know working with the wrong clients is soul-destroying, and can make you feel trapped in your own business. It’s easy to feel burned out. But, there's a better way.


THE VELVET ROPE is a strategic guide to help you eliminate the tire-kickers and time-waters, and close the right business to elevate your creative practice.


Add The Sprint Master's Toolkit to your creative business and get all the sprints to sell and run strategy Sprints right across your client’s business lifecycle. Bundle all five Sprints and save!

  • The Brand Sprint Blueprint ($797)

    *Available Now

  • The Ultimate Niche Kit ($197)

    *Available Now

  • The Ultimate Messaging Kit ($597)

    *Available Now

  • The Product Validation Kit ($297)

    *Coming Fall 2021

  • The Naming Sprint ($197)

    *Coming Fall 2021


$2479   $1497

Includes Lifetime Access & Updates