So, why do these businesses need you, especially when money’s tight?
Strong brands always beat the market.
A McKinsey analysis of brand strength and financial performance shows that strong brands consistently outperform the market average, and by an increasing margin.
In B2B buying decisions, decision-makers consider a partner’s brand a central element of their value proposition.
In fact, a strong brand was responsible for a massive 18% percent of the final decision in the United States alone. The numbers are even greater in Asia.
The bottom line is, even if they did nothing else, your clients will take a stronger position against their competition simply by bringing you in to assist them with their brand.
How would you like to offer your client's a minimum 18% advantage over their competition before their prospect's even begin a price or feature comparison?