Consulting was already experiencing major disruption before 2020, thanks to the massive growth of the gig economy and ongoing digital transformation.
Then business as usual slammed headfirst into the COVID-19 pandemic.
But, while businesses and economies continue to struggle to rebound, there is one bright spot in the business landscape: the power of branding.
For all its destruction, COVID-19 has also exposed an incredible opportunity for well-prepared brand consultants.
We are positioned to help companies grappling with the challenges of finding and retaining talent, improving brand experiences, clarifying messaging, and, most importantly finding and living their brand purpose.
And the brand consultants who are flourishing are those who have the frameworks that don't stop at practical brand asset development, but delve into more insightful talents such as providing clarity to help brands gain direction during uncertain times.
Are You Prepared?
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