Brand Sprint Academy

Detailed Brand Sprint Training for Overthinking Aspiring Strategists.

Begin your strategic journey with a proven process that let's you step into a higher-value consulting role solving more valuable problems for clients.

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Bruce White

FOUNDER, THE BRAND SPRINT ACADEMY

Being an overthinker has its benefits.

You're perfectly positioned for a career focused on analyzing, leading, researching, reading, formulating, and getting lost down the rabbit hole.

But that ability is also exactly what's stopped you from doing it.

You need a plan. You need to know the destination, the route, the alternate routes, and the expected results before you commit.

In short, you need to know the whole process, possible objections, and desired outcomes so you can unleash the amazing results you're capable of without getting in your own way.

Welcome, fellow strategist, you're in the right place.

"Fake it 'til you make it" just results in being Fake.

Some people try to convince their prospects that they're a strategist just to get the signature.

Your analytical nature means that won't work for you. You need to understand how you're going to provide real value before you can confidently promote that value.

And, that's a good thing. You're not a fake.

By deploying a step-by-step process, you can take all the "what if's" out of running the workshop and just focus on letting your strategic thinking develop real value.

In short, by letting the process guide the engagement, you free your mind to do the strategic work.

Take the pressure off. See an example of how to run your Sprint from the slide deck.

Changing a global perspective sounds impossible.

It’s not impossible.

Movements have done far more in our time.

The first step is to stop treating creative thinking like a commodity to be priced by deliverable like a menu. Because your creativity is bigger than just your product.

With innovation being driven by new methodologies like Sprint, Agile, and Scrum, the business world needs people who can rapidly problem-solve and communicate in complex environments.

In fact, we’re about to see a gold rush for strategic creative thinkers as the business world increasingly realizes that creative thinking is today’s key business skill.

The ability to create the things we imagine: these are the skills of entrepreneurs, innovators, and change makers.

But, there's a sticking point. Businesses may increasingly recognize the value of creativity, but they can't find it when they look.

With the advent of the Internet and the popularity of 'hours-for-dollars' sites, the product of creativity has been commoditized to the point where, the actual creative process has been forced out altogether.

As creatives, we’re embracing the responsibility to change that.

Are You Coming?

How Does It Work?

The Brand Sprint allows aspiring brand strategists to solve more valuable problems through simple-to-facilitate but highly valuable & detailed strategic exercises that put the decisions where they belong: in the hands of the client.

It’s all about the client. They have problems that need solutions. And those problems will change depending on where they are in their business lifecycle.

But, trying to provide every solution to every problem will put you straight back into the commodity generalist basket.

So, we need to facilitate structured, repeatable, productized processes that can provide targeted, specific solutions to the client’s real problem at that moment.

Enter, facilitated Sprints.

The way we do business has changed. Your clients don’t have time for the old branding model of spending months researching and answering every problem before (re)launching.

They need a solution partner who thinks Lean and can guide them to uncover the right solution rapidly at the time they need it.

Sprints, by definition, are targeted, rapid engagements to provide the clarity, answers, & foundation required to move forward.

Some examples of how you might deploy Sprints to solve problems during your client’s business lifecycle:

EARLY STAGE OR DEVELOPMENT

Niche Sprint

Unless you're working with the dollar store, your client's business can't survive as a generalist.

Lead them through a strategic sprint to help them uncover their exact niche opportunities and solidify your value as their creative partner.
Brand Sprint

Unlike traditional branding projects a Brand Sprint will produce a strategic brand platform for your client in under a week. Through a series of exercises and rapid decision-making, you'll lead your client to uncover a brand framework that can evolve and grow with them.

Naming Sprint

A brand or product name should be based on sound strategy. This is about setting clear objectives from the start of the project and ensuring your client's name is relevant to their customers, remains true to their brand, and stands out from their competition.

LAUNCH OR REPOSITION

Brand Sprint

Unlike traditional branding projects a Brand Sprint will produce a strategic brand platform for your client in under a week. Through a series of exercises and rapid decision-making, you'll lead your client to uncover a brand framework that can evolve and grow with them.
Naming Sprint

A brand or product name should be based on sound strategy. This is about setting clear objectives from the start of the project and ensuring your client's name is relevant to their customers, remains true to their brand, and stands out from their competition.
Messaging Sprint

Develop the vital messaging for the brand or product based on data-driven audience research coupled with value-based decision making. You client will walk away with a complete understanding of their audience's pains, problems, agitation, and desired solutions, in their own words, plus the more emotional level of the transformation their audience is trying to achieve.

GROWTH OR EXPANSION

Product Validation Sprint

A streamlined process that will identify and prioritize opportunities based on available capabilities and audience needs, wants, & desires, and produce a list of product opportunities sorted by value — for your client, and for their audience.
Naming Sprint

A brand or product name should be based on sound strategy. This is about setting clear objectives from the start of the project and ensuring your client's name is relevant to their customers, remains true to their brand, and stands out from their competition.
Messaging Sprint

Develop the vital messaging for the brand or product based on data-driven audience research coupled with value-based decision making. You client will walk away with a complete understanding of their audience's pains, problems, agitation, and desired solutions, in their own words, plus the more emotional level of the transformation their audience is trying to achieve.

FREE MASTERCLASS

HOW TO SELL STRATEGY

EVEN IF YOUR PROSPECT THINKS THEY WANT DELIVERABLES

GRAB MY SPOT

LEARN THE BLUEPRINT

The Brand Sprint is a unique, digital-native, remote process empowering aspiring strategists to facilitate high-value, collaborative brand-building workshops online.

If you've avoided strategic work because you don't have the process, time, or budget to run client workshops in-person...

If you’re still not making the money you want in your business…

If your agency isn’t providing you with the freedom and revenue you dreamed of…

If you're tired of negotiating costs, being paid hourly, and client nit-picking...

If your services aren't bringing you profit…

Even if you’re doing well, but know there’s more…

The Brand Sprint Blueprint course & community is here to help you step up to a higher-value business model.

This is not just a course, and not just a coaching program – it’s a step-by-step system for delivering high-value Brand Sprints — the process, the software, the systems, the assets, the scripts, the slides, the complete program!

LEARN MORE

How Are Kits Different?

ULTIMATE NICHE KIT

Niching is difficult. For you and for your clients.

What if you could develop your own unique & valuable niche PLUS add a new profit center to your business helping your clients develop their niches in an online Sprint workshop format?

Taking every job that comes along will only leave you stretched thin and running from one fire to the next.

And when you need to scale, you can’t. Because you're working every waking minute and you’re all out of hours.

So you’re stuck. Client to client, project to project. You’re not self-employed, you've just got yourself a hundred bosses instead of having only one.

It's no wonder that "niching" is the most searched for solution for creative service providers.

Once you hone your experience on serving just one niche, you become more valuable as a business and increase trust from customers.

And, once you lead your clients to achieve the same results, your value as their creative partner is solidified for good.

ULTIMATE MESSAGING KIT

Trying to come up with the right words when you don't know the recipient is an exercise in futility.

You wouldn't speak to a teenager the same way you'd speak to a grandparent.

But, your client's are wasting conversions every day trying to cast a wide net while expecting what’s inside their heads to be reflective of their prospects’ reality.

Which rarely works.

Because, quite simply, they're not their prospect. They have a completely different perspective toward the use of the brand, product, or service AND the associated transactions.

The Ultimate Messaging Kit solves two distinct problems.

First, you will uncover your own audience's true needs, wants, and desires through a series of data-driven research techniques and develop high-impact messaging for your own brand.

Then, you'll deploy the same exercises in a Sprint format for your clients to help them move to a more efficient, targeted messaging system that converts.

Instead of writing what we think our audience wants to hear, we're going to go and find out. In their own words. Without surveys, without interviews, in fact, without interrupting them at all.

Because your clients' audiences don't care what they do. They care what it can do for them.

The Ultimate Messaging Kit is closed to new members.

Join The Waiting List

Get on the list to receive information as soon as the training reopens.

How Are Kits Different?

The Product Validation Sprint is closed to new members.

Join The Waiting List

Get on the list to receive information as soon as the training reopens.

PRODUCT VALIDATION SPRINT

One of the biggest risks of launching a new product is launching the wrong thing. You can pour months (even years) into preparing it, only to realize it just won't be a success.

Launching a new product or expanding into a new market takes more than a new brochure and a prayer. But you can't read the label from inside the bottle.

That's why...

Your clients need your perspective to help them uncover what their audience really values.

The Product Validation Sprint is a streamlined process that you will run with your client's team to identify and prioritize the most valuable opportunities for your client's growth and expansion requirements.

After you've performed some initial research on your client's behalf, the Sprint can be completed in just one day and you'll produce a list of product opportunities sorted by value — for your client, and for their audience.

Uncover the insights that matter.

Your clients have a countless number of directions available to them at any given time. Which can make uncovering insight's difficult. By helping them translate the data, you can show them how to drive future business decisions from a value-based mindset.

Turn the data into direction.

Your research is only as good as the decisions you make from it. Your clients' success means uncovering product opportunities quickly.

As the product strategists, you will provide guidance aligned with your Lean tactics and proven process to help your client make the decisions required for their next steps to be a success.

NAMING SPRINT

A brand or product's name deserves better than a feeling.

Before you can start brainstorming, it’s important to consider the fundamentals of your strategic brand naming process.

Developing a name needs to be founded on strategy. But, done right, the right name can be one of the more persuasive elements for providing a unique experience for your clients' customers.

Without the brand, the name is meaningless.

Let's be clear, without defined core values and beliefs, you'll never uncover the right word or phrase that triggers the emotions your client wants their customers to feel from the experience. That's why...

You'll follow a collaborative process that eliminates guesswork by examining the audience's needs, wants, and desires, the competitive landscape, and the foundation of the brand before crafting a name from the ground up.

As with all our courses and kits, everything is included in a step-by-step system for delivering high-value Naming Sprints — the process, the software, the systems, the assets, the scripts, the slides, the complete program!

The Naming Sprint is closed to new members.

Join The Waiting List

Get on the list to receive information as soon as the training reopens.

LEARN MORE

PUT UP THE VELVET ROPE

Optimize your time, ensure all of your activities impact revenue, & eliminate surprises with the Velvet Rope.

Working with a client who doesn’t meet your ideal criteria wastes time & money for you and for them.

The most devastating event that will repeatedly drain your business and your stamina, is low value, time wasting customers pulling you in all directions.

Your time is better spent on your business, not giving free advice.

If you want more security and consistency in your workload, you need leverage your time so you can grow your business and have a simple, effective process for identifying & closing the right clients.

If you're burning out, being dragged in all directions & taking every job you can find just to stay afloat, this is for you.

We know working with the wrong clients is soul-destroying, and can make you feel trapped in your own business. It’s easy to feel burned out. But, there's a better way.

THE VELVET ROPE is a strategic guide to help you eliminate the tire-kickers and time-waters, and close the right business to elevate your creative practice.

BUNDLE & SAVE

The Sprint Master's Toolkit

Pre-Release Special Offer

Add The Sprint Master's Toolkit to your creative business and get all the sprints to lead a client from Niche to Brand to Messaging to Product Validation & Naming. Bundle all five Sprints and save!